Using every medium to promote Chester City Centre
CH1ChesterBID will develop integrated high profile marketing campaigns and well executed strategies to ensure that Chester is high on the visitor horizon and informs people about what the city centre has to offer. Our aim is to promote and deliver a positive visitor experience that will attract people to Chester, increase their dwell time, spending and encourage return visits
CH1ChesterBID will be at the heart of developing and promoting a calendar of high quality city centre events which will appeal to a wide range of visitors creating a positive image for Chester and bringing real benefits for city centre businesses within the BID area.
A key objective of the marketing communication strategy will be to prove value and impact by sharing our success and communicating regularly with the BID’s core 500 plus retailers and the wider business community.