Chester Welcome Ambassadors take to the city’s streets


Chester Welcome Ambassadors take to the city’s streets

A stylish welcome team dressed in three-piece suits, overcoats and bowler hats will be giving Chester city centre visitors a warm welcome from this week as part of a new CH1ChesterBID-funded scheme.

Two ‘Chester Welcome Ambassadors’ will take to the high street five-days a week from Thursday (19 November) to meet and greet visitors, guide them around the city centre and point out local attractions to ensure people make the most of their trip to the city.

The new team – Luka Morrell and Monica Roman – speak more than six languages between them, including English, Italian, German and Romanian. The pair, who have undergone a specialist customer service training course, have already met many city centre businesses and are due to begin their new roles this Thursday in time for the city’s annual Christmas lights switch-on and ‘Twelve Days of Christmas’ parade.

“One of our key pledges as a Business Improvement District is to provide a world-class welcome for city visitors and we will continue to deliver on that promise with our fantastic Chester Welcome Team,” said Rita Waters, Chief Executive of CH1ChesterBID.

“Our ambassadors will provide a warm and friendly welcome to the city and will be highlighting Chester’s heritage, signposting visitors to attractions, shops and restaurants and helping to promote all of the businesses based in the heart of the city.

“We’re thrilled to have them in place in time for the busy Christmas period. We know they’ll provide a really positive and memorable experience for visitors to ensure they want to come back to Chester time and time again.”

Working 9.30am to 5.30pm five days a week, the Chester Welcome Team will also provide additional support to city centre manager Peter Lewis, reporting environmental issues such as broken street lamps or instances of anti-social behaviour, as well as being an additional point of contact for all BID member businesses.

Both roles are permanent following an exclusive deal with London-based firm The Welcome People, which has established similar welcome teams in 15 towns and cities across the UK, including London, Birmingham and Manchester.

For more information about the Chester Welcome Team please email



Sign up to offers and newsletters

Keep up-to-date with latest news and city centre offers!

Contact name is required (letters only)
A valid email address is required
Other is required (pick one)
Company is required (letters only)

By submitting this form you are agreeing to our privacy policy and consent to receiving email offers and newsetters from us.


A weekly e-shot of 15 offers will be sent out to our database which features BID member offers. If you’re a BID member within the BID area, send us your offer and we’ll add it to the e-shot.

Your name is required (letters only)
Business name is required (letters only)
The offer is required (letters only)
Offer details are required (letters only)
Address is required (letters only)
Postcode is required (letters only)
Telephone is required (letters only)

Preferred date of offer:

Preferred date is required (dd/mm/yyyy)

Expiry date:

Expiry date is required (dd/mm/yyyy)

CH1 cannot guarantee your offer will go out on your preferred date. A member of the CH1 team will contact you directly if this is the case.

Include your logo on
our offers e-shot

Upload your logo as a jpg or png no
biggerthan 150 pixels